If there’s an awards show on tv, you can bet that I’m behind my laptop live-tweeting all sorts of things.  I like to think I’m funny.  But that’s up to you to decide.  But one of my favorite things is to see how something done, worn or said at awards shows can turn into a big “internet sensation” and I love to see how major brands react.

A great example is the hat Pharrell Williams wore to the Grammys.  I instantly thought Smokey Bear. 

However, one fast food chain instantly grabbed onto it with a great tweet.

Hey @Pharrell, can we have our hat back? #GRAMMYs

— Arby’s (@Arbys) January 27, 2014

Then Quaker Oats got into the mix:

Hey @Arbys, did @Pharrell give you that hat back? Still haven’t heard from @Madonna about mine. – Larry #Grammys

— QuakerOats (@Quaker) January 27, 2014

It’s a crazy world where you instantly become an internet meme just for what you wear on your head.  So choose wisely!  It’s a great study to see how brands react.  Did Arby’s see a major spike in followers yesterday? Check out this graphic I found on Twitaholic, a site that measures twitter followers.

You can see a giant jump from Sunday to Monday.  That’s great for Arby’s!  Now, those followers need to turn into customers to see if this type of brand marketing has any long-term benefit.

What was your favorite moment from the Grammy Awards?